Not many clubs can have the luxury of saying that an internationally recognised company sponsors them. However, Kingscliff District Football Club can.
With a new three year deal recently signed with KFC, the club has established itself as a prominent figure in their local community.
It came down to one simple thing that made the deal happen.
“We believe the investment is due to the amount of effort we put into our community using football and the club as the vehicle,” said club president Gillian Austin.
The partnership is a major coup for the club, who will be now be able to provide stability going forward and maintain the consistent improvement approach in developing the game and good people.
Both parties benefit greatly from the deal with Ben and Karolyn Turner, franchisee owners of KFC, recognising the benefits for both.
“We are able to provide funding and support for necessary equipment and receive the exposure we desire in the local community.”
Being an international company, one may think that KFC would not sponsor a local community club. But the Turners was quick to back the organisational framework of the company and what they encourage.
“We are always encouraged to support local community teams and associations. We were impressed by the way the club has operated within the local area and it was an obvious choice to partner with them.”
The next step for Kingscliff District Football Club is a move permanently to Walter Peate Oval. With the sponsorship of a kicking wall and scoreboard, KFC are only looking forward in assisting with the move.
“We are looking to support the club in its transition to the new playing fields and the clubhouse. The club is constantly growing each year and providing support for the club as a sponsorship partner is the primary focus,” said Turner.
“Having a world recognized brand is fantastic for us as a club and massive positive for our game. We look forward to continuing to build our club in the right way with KFC’s help,” said Austin.